FranCamp 2011: Franchising Goes Social
FranCamp 2011 is the first social media un-conference for the franchise industry.
Social media and social media related topics are the most talked about in franchising and even at huge events like the annual IFA conference, helpful information is sometimes hard to come by.
We realize that social media is a rapidly changing field and many marketing professionals, CEOs, franchise development staff and franchisees lack a clear roadmap for where to start with social media and how to weave together all the relating pieces that make up a successful social media and online content strategy.
What FranCamp is Not
If you work in the franchise industry, you know that franchise conferences are often full of vendors making pitches for services and products. Sometimes the information is helpful and it rarely goes into the real ‘recipe’ for using social media.
We want to change that.
What FranCamp is About
Everyone who works in franchising is affected by social media and the last thing any of us need is a speaker talking about ‘why you need to be using social media’ or big picture talk about ‘social media strategy.’ What franchise professionals hunger for is simple: real, actionable steps anyone can take that will make a HUGE difference in your marketing.
If you want to educate yourself on the best of current thinking and learn the real recipes that work from the most advanced franchisors, franchisees, consultants and experts in the field of social media, this is a one-day conference you can’t afford to miss.
You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.
FranCamp follows the wildly successful PodCamp format – a low-cost, one day event fully loaded with a fast paced and aggressive agenda full of super-helpful content. What you will get is a good education in almost all of the relevant topics that marketers must understand to make good decisions. If you want to launch your own campaigns and make sure your marketing department is pointed in the right direction, this is for you. If you have a budget and need a better level of understanding about social media related issues so you can make good hiring and vendor decisions, this is especially for you.
Who Should Attend
Anyone who works in franchising. Franchisors – CEOs, COOs, VPs of Marketing and VPs of Franchise Development. Anyone who deals with franchise sales and lead generation, anyone who handles consumer side marketing should attend. If you work in the marketing department of a franchise system, this is for you. If you own a franchise and want to learn more about how you can boost your local marketing, this is for you.
Registration opens July 15, 2011 and is limited to one hundred attendees. This is a high-power and intimate session. FranSocialCamp is designed to by inexpensive – total cost for flights, hotel and the $249 tuition should be less than $1,000 per person, making it one of the least expensive social media conferences in the country. Less costly doesn’t mean we skimp on content – you’ll have a hard time finding a better and more packed agenda than this one.
Breakfast and Lunch are included on Saturday. Tuition comes with a very cool FranCamp T Shirt and copies of all presentations.